Positioning
Each and every day, around 15 000 employees in the Valora network work to brighten up their customers’ journey with a comprehensive foodvenience offering – nearby, quick, convenient and fresh.
Valora applies a multiformat strategy with twelve sales formats and about 2 700 outlets at highly frequented locations in Switzerland, Germany, Austria, Luxembourg and the Netherlands. The company recruits committed entrepreneurs to manage its outlets, builds on strong brands, benefits from a vertically integrated value chain as one of the world’s leading pretzel producers and is committed to a sustainable corporate policy.